Crooked nose, sagging skin, excessive belly fat, baldness and skin pigments are aesthetic concerns that affect the wellbeing of many people. Individuals lack the confidence to excel well in their personal and professional life because of these aesthetic roadblocks. Cosmetic procedures were started in early 1800s and were primarily used to treat soldiers who were injured during war. Over time, there has been significant development in the field and has gained wide popularity across the globe. It is used to rectify common aesthetic concerns and improve on people’s appearance. Botox, liposuction, breast augmentation, gynecomastia and skin treatments are a few commonly performed procedures.

With each passing year, the field of aesthetic treatments is getting advanced. Not all procedures require the patient to go under the knife to improve on their appearance. Today, there are minimally invasive and non-invasive procedures that help patients get their desired look without having to go through the pain of a surgery. This being the reason why non-surgical cosmetic procedures are more commonly performed and more number of people are opting for it.

What is an aesthetic or cosmetic procedure?

Aesthetic procedures aim at reshaping, resizing or restructuring the parts of a human body to improve on their aesthetic appeal. Most often, cosmetic procedures have no or very little medical reason to why the procedure must be done. Cosmetic surgery is a form of plastic surgery that mainly focuses on the cosmetic needs of the patient.

India has made remarkable contribution to the field with Sushruta being the physician who pioneered plastic surgery. However, it is in the late 1990s that the country saw a steady growth and advancement in cosmetic surgery and an increase in medical tourism. Around the globe, India stands among the top five countries in cosmetic surgery. The popularity has only increased over the years because of the quality treatment offered at a modest price range. Rhinoplasty (nose correction surgery), hair transplant, liposuction and breast reduction or augmentation are some of the procedures that India is known for.

When it comes to non-surgical cosmetic procedures, the individual gets the desired aesthetic needs by ways other than an invasive surgery. Injections, laser therapy, PRP (Platelet-Rich Plasma therapy), supplements and cool sculpting (removal of fat by freezing fat cells) are some of the examples of non-surgical cosmetic procedures. An experienced and well-trained cosmetic surgeon must perform all cosmetic procedures, surgical or non-surgical. Cosmetic clinics specialize only in the improvement of aesthetics of the person and can be the right place for patients to receive specialized cosmetic treatment. Patients with scars, dark pigments or moles, excessive skin sagging and fat have all been able to receive treatment and lead a better life with the help of cosmetic procedures.

The cosmetic industry

Personal care, hygiene and beauty products are what the cosmetic industry manufactures. Cosmetic products such as topical creams, tonics, lotions, sprays, cleansers, serums and beauty appliances are a few examples. In India, some of the top cosmetic brands are Lakme, MAC, L’oreal, Maybelline, Lotus, Revlon, Colorbar, Biotique, VLCC and Himalaya. Lakme, by Unilever is the best cosmetic brand in the country, VLCC, Biotique and Coloressence are other trusted brands.

Cosmetic companies in India has evolved phenomenally since the 1950s. Lakme is the first successful Indian brand that is still holds the major market share. The industry has matured in terms of men’s grooming products, organic products, cosmetic care startups entering the field, increasing awareness about self-care products and more. Cosmetic items are easily available as over-the-counter products and caters to even the poorer sections of the country as sachet packets. One must be aware of the cosmetic ingredients in their beauty care products. Mineral oil, waxes, formaldehyde, alcohols and lanolin are the most common ingredients.

Cosmetic Dentistry

Dental procedures are done to improve the overall smile and correct the shape, alignment, size and colour of the teeth to improve appearance. This is referred to as cosmetic dentistry. The primary aim of these dental procedures is to improve the appearance of the person and not necessarily to resolve functional or dental issues. Some of the most commonly performed cosmetic dental procedures are dental bleaching, smile correction procedures, dental veneers and implants, gum depigmentation and more.

Cosmetic Dermatology

Dermatology is the field of medicine that specializes in the treatment of skin diseases. On the other hand, cosmetic dermatology is the division that focusses on improving the aesthetic appearance of the skin and hair. A cosmetic dermatologist specializes in cosmetic treatments and addresses cosmetic issues of the patients.  

Things to know about non-surgical cosmetic treatments  

With the advancement in the field of cosmetic treatments, non-surgical procedures have taken the industry to the masses. Common people have found a solution to resolve aesthetic concerns through non-surgical procedures. A person must understand the benefits and risks well before the treatment.

Benefits of non-surgical cosmetic procedures are

  • Painless, with minimal discomfort
  • Recovery is quick and does not require any downtime
  • Safer since it involves lesser chances of complications or side-effects
  • Cheaper when compared to surgical treatments
  • Results are often subtle (patients can resume normal life immediately without people noticing any major change)

Risks of a non-surgical procedure are

  • Minimal redness, swelling or bruising that subsides in a couple of days
  • In rare cases there can be long lasting bruises, scars, damage to the muscles or nerves from the treatment

Measures to avoid the risks include

  • Choosing an experienced and well-trained cosmetologist – although these procedures are non-surgical, it requires a high level of skill and precision for the best results. Hence, patients must ensure that their doctor has a record of successful treatments and patient reviews
  • Disclosing all medical history and allergies to the doctor
  • Choosing the right clinic with all advanced aesthetic and medical care
  • Choose a board-certified doctor who specializes in cosmetic treatments
  • Do not fall prey to advertisements that offer the same treatment at low cost

Patient care required for non-surgical aesthetic procedures

  • Have a thorough consultation with the doctor mentioning your aesthetic needs and develop a treatment plan
  • Understand the number of sessions required for complete results
  • Ensure to stay away from harsh sunlight before and after treatment if advised by the doctor
  • Avoid medications such as antibiotics and anticoagulants to prevent any allergic reactions or complications during or after treatment
  • Take appropriate rest, medications, topical creams and supplements as prescribed by the doctor
  • Ensure regular follow-up visits and next session on time to get the best results

Frequently Asked Questions:

  1. What is the most popular cosmetic treatment?

Some of the most popular cosmetic treatments include:

  • Rhinoplasty (nose correction procedure that corrects crooked or broken nose)
  • Breast Augmentation (procedure that increases the size of the breasts)
  • Breast Lift (treatment to correct sagging breasts)
  • Breast Reduction (reduction of the size of the breasts by excising excess fat and muscles)
  • Gynecomastia (male breast reduction that give men a flat chest)
  • Abdominoplasty (tummy tuck procedure that reduces abdominal fat)
  • Liposuction (removal of excess fat from anywhere in the body)
  • Eyelid surgery (procedure to correct droopy eyes)
  • Facelift (procedure to remove sagging skin and facial wrinkles)
  • Neck Lift (treatment to tighten the muscles in the neck region)
  1. What is considered a cosmetic procedure?

Cosmetic procedures address aesthetic issues over medical concerns. Surgical and non-surgical procedures that correct the body’s natural appearance by removing excess fat or tweaking the skin, hair or body to make it more appealing refer to as cosmetic procedures.

  1. What is non-surgical aesthetics?

Not all aesthetic procedures require incision or surgery, some procedures can be minimally invasive or non-invasive. These procedures are referred to as non-surgical aesthetics. Botox, laser skin treatments, chemical peels, laser hair removal and microblading are a few examples of non-surgical aesthetic procedure.

  1. What are some non-surgical treatments?

Some of the common non-surgical aesthetic procedures are

  • Microdermabrasion – skin exfoliating treatment that reduces scars and tightens the skin
  • Botox – Injections to tighten the skin and prevent sagging
  • Laser skin lightening – laser lights are used to decrease the production of melanin and brighten the skin
  • Laser skin tightening – laser lights heat up the skin and promote the production of collagen which tightens the skin
  • Microblading – technique to pigment the eyebrow using needles
  • PRP therapy – PRP injections promote the production of collagen
  • Microneedling – This procedure fine needles that are used on the skin to trigger the production of collagen and elastin. This reduces the signs of aging such as wrinkles, scars and pigments.
  • Chin sculpting – fat under the chin is reduced and made more firm
  1. Who can perform non-surgical cosmetic procedures?

A doctor qualified in cosmetic surgery must perform cosmetic procedures. There are also aestheticians or cosmetologists who can take training in non-surgical aesthetic treatments. It is highly recommended that aestheticians or cosmetic nurses must perform any procedure only under the guidance of a qualified dermatologist or a doctor specialized in cosmetic treatments.

  1. What are the best non-surgical facial treatments?
  • Microneedling
  • Microblading
  • Botox
  • Laser skin treatments
  • Facelift
  • Chin Augmentation
  • Lip Augmentation
  • Rhinoplasty

are some of the best non-surgical facial treatments

  1. What is the best skin tightening non-surgical procedure?
  • Ultherapy (ultrasound technology where heat is sent to the skin and stimulates collagen and elastin production)
  • Thermage (a RF or radiofrequency treatment that heats the layers of the skin to stimulate the production of collagen and elastin)
  • PRP therapy  
  • Laser skin tightening
  • Fillers – Hyaluronic acid fillers
  1. How can I tighten my face without surgery?

Individuals with wrinkles, scars pigments and pores on the skin can opt for non-surgical face tightening treatments such as thermage, laser treatments, microdermabrasion, ultherapy and others.

  1. What is the best procedure to make your face look younger?

Topical creams and cosmetic products, chemical peels and laser treatments are some of the best procedures that tighten the skin and makes the face appear youthful.

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